Privacy Policy

Last Updated: January 2024

At FREYA Bras Sales, we believe that your privacy deserves the same exquisite care and attention as our lingerie collections. This Privacy Policy explains how we collect, use, protect, and respect your personal information when you visit freya-bras.com.

1. Information We Collect

To provide you with an elegant shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and contact details
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Order History: Your purchases of balcony bras, bralettes, bikini sets, and other intimate apparel
• Technical Data: IP address, browser type, device information, and browsing behavior on our site
• Communication Records: Correspondence with our customer service team

2. How We Use Your Information

We use your personal data with the same discretion we apply to our intimate apparel designs:

• Process your orders for bras, lingerie, and nightwear
• Provide personalized recommendations based on your browsing preferences
• Communicate order updates, shipping confirmations, and delivery information
• Enhance your shopping experience through improved website functionality
• Send carefully curated marketing communications about new collections and offers (only with your consent)
• Ensure the security of your transactions and prevent fraud

3. Data Sharing and Disclosure

We treat your personal information with the confidentiality it deserves:

• Service Providers: We share necessary information with trusted partners for payment processing, order fulfillment, and shipping
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners
• International Transfers: As we serve customers globally (excluding some Asian and remote areas), your data may be processed outside your home country, always with adequate protection

We never sell your personal information to third parties.

4. Data Storage and Security

Your trust is the foundation of our intimate relationship with you. We protect your data with enterprise-level security measures:

• Advanced encryption technology for all financial transactions
• Secure servers with restricted access
• Regular security assessments and updates
• Data retention only for as long as necessary to fulfill our services

While we implement robust security measures, no online transmission is completely secure. We continuously work to maintain the highest standards of data protection.

5. Your Rights and Choices

You have control over your personal information, including the right to:

• Access and review the personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal data (subject to legal requirements)
• Object to or restrict certain processing activities
• Withdraw consent for marketing communications at any time
• Request data portability where applicable

To exercise these rights, please contact us using the information below.

6. Cookies and Tracking Technologies

Like the delicate lace on our finest bras, our website uses subtle tracking technologies to enhance your experience:

• Essential Cookies: Required for basic site functionality and secure checkout
• Analytical Cookies: Help us understand how you interact with our site to improve our offerings
• Preference Cookies: Remember your choices and settings for future visits
• Marketing Cookies: Used to show relevant advertisements (only with your consent)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect your shopping experience.

7. International Customers

As we serve customers worldwide (with some regional exceptions), we comply with applicable privacy laws including the GDPR for European customers and similar regulations in other jurisdictions. Our data protection measures are designed to meet global standards.

8. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or directly to you when appropriate. We encourage you to review this policy periodically.

9. Contact Us

Thank you for trusting FREYA Bras Sales with your intimate shopping needs. We are committed to protecting your privacy with the same elegance and care we put into every piece of our lingerie collections.